DESIGNING EXPERIENCES THAT REFLECT THE REAL PRIORITIES OF TRUCKERS

My work on the Kenworth Trucks website centered on understanding what matters most to drivers—practical tools, clear information, and a brand that feels built for their world. I translated those insights into a site that was relatable, useful, and aligned to the realities of life on the road.

This same mindset directly informs how I’ll approach designing omnichannel trucking experiences—now strengthened by 12+ years of product design expertise that lets me bring both deep user empathy and systems-level execution.

Below are some select screens from the Kenworth Trucks website that I created.