WORK OVERVIEW
I’m a Senior–Staff level Product & UX Designer with 12+ years of experience leading strategy, research, systems, and execution across SaaS, AI, mobile, and omnichannel platforms. My work spans consumer, B2B, and enterprise products for Fortune 500 and high-growth organizations, including Cisco, WebMD, Kroger Health, Microsoft, Marriott, Sprint, and Ritz-Carlton.
Across roles, I’ve led end-to-end design—from discovery through delivery—as both a hands-on individual contributor and team lead. Research has consistently been the foundation of my work, informing how complex systems are shaped into clear, usable experiences that align user needs with business outcomes.
Below is a curated, high-level overview of selected work, organized by focus area for quick scanning.
AI-DRIVEN UX
Designing intelligent experiences that feel human.
I design AI-powered products that help people make decisions faster and feel in control. My work in this space blends research, systems thinking, and interaction design to build trust, clarity, and efficiency into machine-assisted experiences across conversational, retail, and enterprise contexts.
Impact highlights
Led research-informed redesigns of multimodal GenAI experiences spanning voice, touch, and chat.
Influenced 16 new enterprise partnerships with Google, HP, Walmart, Costco, Staples, Best Buy, Sam’s Club, and Ricoh through a GenAI platform redesign.
Led research, strategy, and onboarding redesigns that addressed critical drop-off trends, contributing to a projected 75% user recovery.
Positioned GenAI products for 45% higher engagement and 60% stronger retention through AI-driven personalization and context-aware interactions.
Designed a GenAI-powered retail experience that guided customers through discovery and purchasing conversations. The redesign increased engagement and helped secure multi-million-dollar partnerships with Google, Walmart, and HP.
Example screens from the scalable design system
FINTECH & REGULATED SYSTEMS
Simplifying financial experiences across complex tools
Finance and regulated systems work best when they are clear, trustworthy, and predictable. My fintech work focuses on using research and usability testing to unify fragmented tools into cohesive platforms that empower both customers and internal teams—without sacrificing compliance or accuracy.
Impact highlights
Redesigned core banking and enterprise tools for Columbia / Umpqua Bank ($56B), simplifying complex workflows and achieving 90%+ user satisfaction.
Conducted research and usability testing to identify friction points and translate insights into improvements across consumer-facing and internal financial systems.
Designed and delivered scalable, accessible solutions across financial and government platforms earlier in my career, supporting adoption and long-term usability.
Redesigned Columbia Bank’s internal enterprise tools, consolidating five legacy systems into one streamlined platform that improved efficiency and associate satisfaction above 90%.
A guide created to launch a holistic approach to aligning and creating memorable digital experiences connected to the larger brand promise of Columbia Bank (Formerly Umpqua Bank)
HEALTH AND HOLISTIC SYSTEM THINKING
Designing for wellbeing through clarity, trust, and connected journeys
I design health experiences that balance empathy, evidence, and system-level thinking. My work supports both patient engagement and clinician workflows across mobile, SaaS, and omnichannel platforms—particularly in regulated healthcare environments.
Impact highlights
Led end-to-end UX for WebMD’s Daily Habits mobile app and enterprise wellness platform, grounded in discovery research, behavioral insights, usability testing, and iterative refinement.
Drove +136% year-over-year engagement, +75% retention, +34% usability gains, and achieved a 71 NPS, outperforming comparable enterprise SaaS and digital health experiences.
At Kroger Health, conducted research and created journey maps and service blueprints to reveal experience gaps across digital and in-store touchpoints.
Positioned patient enrollment workflows for a projected 45% reduction in friction, supporting increased revenue, lower operational costs, and improved trust.
Redesigned a mobile and SaaS platform that increased engagement by 136% and retention by 74%, helping users build sustainable habits to prevent or manage health conditions.
Mapped and redesigned Kroger Health new patient enrollment and tied clinician workflows, revealing key experience gaps and creating omni-channel solutions fast-tracked by leadership for implementation.
MAKING COMPLEX DATA CLEAR
Decision-ready dashboards and actionable insights
I design data-heavy experiences that help users quickly understand what matters, compare performance, and take confident action—especially in enterprise environments where complexity is unavoidable.
Impact highlights
Designed dashboards that simplified multi-customer data for enterprise partners, surfacing account health, risk, and opportunity with intuitive drill-downs.
Used research and usability testing to ensure data was presented in ways that aligned with real user decision-making workflows, not just system structures.
Dashboards that simplify multi-customer data for Cisco partners—surfacing account health, risks, and opportunities, with intuitive drill-downs for deeper analysis.
