Product Designer & UX Leader | Measurable Impact through Design Strategy, Alignment and Collaboration in AI, SaaS, Mobile & Omnichannel
FEATURED CASE STUDY: CISCO SAAS
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WORK OVERVIEW
A selection of projects showcasing my work across diverse industries including AI, Health, Fintech and Tech..
WEBMD DAILY HABITS
End-to-End Product Design & UX Strategy for a Mobile App and SaaS Platform
Domain: Consumer and large B2B employers and health plans who purchase the product to improve the health of their populations (the consumers).
Overview: I led the end-to-end design of WebMD’s Daily Habits app—a mobile-first wellness platform that helped users stay on track with daily health goals. Despite tight timelines and tech constraints, my work drove a 136% YoY engagement lift, 75% more key 2-month user milestone completions, and a 34% gain in usability and user clarity. I used real user feedback and lean testing to redesign onboarding, goal guidance, and core flows—driving major B2B client sales and improved outcomes for users.
Role: Led end-to-end UX strategy, aligning design, research, and prototyping with business goals. Partnered with product and engineering to drive planning and feasibility, communicated strategy to executives and stakeholders, and mentored an associate designer to deliver high-quality work.
Impact:
136% increase in year-over-year engagement
75% increase in key 2-month user milestone completions
33% improvement in task clarity and usability
71% of surveyed users said they’d recommend the app
Led to 5+ new multi-million-dollar B2B client contracts
Learn More: Please contact me for a 15-minute walkthrough or tailored case-study highlighting the aspects of this work most relevant to your opportunities and priorities.
MOBILE INSIGHT AI AMBASSADOR
AI-Powered Retail Assistant for Mobile & Kiosk Experiences
Domain: Consumer retail GenAI platform supporting mobile, kiosk, and kiosk-to-mobile transitions.
Overview: I led the UX redesign of a GenAI-powered retail brand ambassador spanning mobile and kiosk. By addressing early engagement drop-offs and unifying the avatar-to-chat journey, I delivered a more trustworthy and engaging omnichannel experience. Leadership credited this work as pivotal in securing multi-million-dollar partnerships with Google, HP, Costco, Walmart, Best Buy, Staples, and AutoZone.
Role: Led end-to-end product design and UX strategy, spanning research, design systems, and AI onboarding flows. Facilitated stakeholder and team workshops, prototyped cross-device experiences, and ran iterative feedback loops. Partnered with engineering on feasibility, solution options and execution.
Impact:
Identified and resolved engagement gaps through research, product design strategy, and scalable design system improvements.
Work was credited by leadership for influencing multi-million-dollar enterprise deals with major clients and retailers including Google, HP, Costco, Walmart, Best Buy, Staples, and AutoZone.
Built a nimble, scalable design system to support the product’s transition from startup phase to enterprise-level scale.
Defined AI-powered interaction patterns grounded in retail customer personas, mindsets, and needs.
Get a Tailored Deck or Walkthrough: Please feel free to contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.
CISCO CX CLOUD AI ASSISTANT
AI-Powered Enterprise Assistant for Partner & Customer Support
Domain: Enterprise B2B tech platform serving Cisco partners and their customers within a $50B commerce ecosystem.
Overview: I redesigned core UX functionality and key new technology capabilities for the Cisco’s AI-powered assistant, streamlining partner and customer workflows inside CX Cloud SaaS software for IT Managers. My work applied modern AI and conversational UX thinking to a highly complex B2B tool, reducing friction in multi-phase support tasks. The redesign provided an overall framework for core interactions with the AI assistant, simplified workflows leveraging deeper AI capabilities to create increased efficiency and shortened task times, and built trust by making AI-driven support transparent and controllable.
Role: Redesigned core UX and developed AI-driven product strategies, including conversational and language design patterns with content teams. Delivered end-to-end workflows, partnered with engineering on feasibility and new AI functionality, and aligned solutions to customer business goals using AI-integrated frameworks. Presented concepts, flows, and results to executives and cross-functional stakeholders.
Impact:
Unified 2 fractured virtual assistants into a single, deeper AI capability powered virtual assistant with a more holistically planned, consistent, and scalable experience that was approved by leadership to scale globally and was delivered in development sprints.
Simplified workflows leveraging deeper AI capabilities to create designs enabling increased efficiency and shortened task times
Work directly supported Cisco’s enterprise CX targets, including deflecting thousands of cases from live support and accelerating resolution time across partner workflows.
Work became a model for expanding AI support across Cisco enterprise platforms
Get a Tailored Deck or Walkthrough: Please feel free to contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.
KROGER HEALTH ENROLLMENT UX
End-to-End Service & Product Design for Pharmacy and Patient Enrollment
Domain: Healthcare and retail pharmacy enrollment systems for patients and pharmacists.
Overview: At Kroger Health, I led the research, strategy and redesign of patient enrollment and pharmacy workflows, digital product features, and omnichannel communications. My work identified experience gaps and solved for them by introducing guided patient education and expectation-setting flows that clarified benefits, steps, timing, and do’s and don’ts, while also streamlining pharmacist interactions that had been creating delays and confusion for patients. Leadership fast-tracked several of my solutions into launch to capture immediate business value.
Role: Led product and service design, created patient and pharmacist workflows, facilitated workshops, prototyped solutions, and aligned designs with compliance, engineering, and product goals. Collaborated with leadership to prioritize roadmap planning and communicated solutions to executives and operations teams.
Impact:
Researched and mapped service blueprints and user journeys, uncovering critical pain points in both patient experiences and pharmacy associate workflows.
Delivered cross-channel UX and product design solutions, including mobile and responsive flows, omnichannel communications, and operational processes, that were fast-tracked to launch for immediate business impact.
Designed solutions that addressed new patient onboarding needs and interconnected pharmacy associate needs while supporting scalable systems for healthcare compliance and pharmacy operations.
Get a Tailored Deck or Walkthrough: Please feel free to contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.
CISCO COMMERCE
Redesigning a $50B Global B2B Commerce Ecosystem
Domain: Global enterprise B2B partners and customers transacting across Cisco’s $50B commerce platform.
Overview: I led the 0–1 UX redesign of Cisco’s $50B commerce tools, integrating them into modern partner workflows and aligning with scalable sales, service, and hardware models. My work simplified multi-step software, hardware, and service product selection, customization, pricing, partner communications, and approval processes while connecting to AI telemetry and data systems across the customer lifecycle. This redesign streamlined complex multi-phase transactions, aligned with Cisco’s profitability goals, and was approved by executives to scale the team and move forward to global launch.
Role: Led UX strategy, end-to-end product design, workflow mapping, and research as both an IC design lead and responsible for the output of 6 designers and researchers. Collaborated closely with design, research, and cross-functional partners to define user and business pain points and overarching experience goals and core strategies. Presented design frameworks and adoption plans to senior executives and cross-functional stakeholders for approval.
Impact:
Earned SVP approval to scale the team and move forward to global launch.
Became the UX foundation for Cisco’s future global commerce ecosystem
Simplified high-complexity workflows for multi-partner, multi-phase purchases
Supported Cisco’s long-term profitability through modernized B2B sales models
Get a Tailored Deck or Walkthrough: Please feel free to contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.
COLUMBIA BANK DIGITAL EXPERIENCE
Redesign of Core Consumer and Associate Banking Platforms
Domain: Fintech for Consumer, B2B, and Enterprise.
Overview: As UX Lead at Columbia Bank ($52B), I redesigned the consumer banking platform and the associate enterprise tool. For consumers, I streamlined workflows, expanded features, and removed friction, achieving 90% satisfaction in testing. For associates, I unified five legacy systems into a single interface with role-based customization, optimized navigation, and improved findability. This brought measurable efficiency gains, enabled faster service, and improved the employee experience.
Role: Led design and research, mapping workflows, creating prototypes, and collaborating and aligning solutions with compliance, engineering, and product leadership. Facilitated workshops with cross-functional teams and presented findings and outcomes to executives, relationship managers, and banking stakeholders.
Impact:
Improved clarity and reduced errors in complex digital banking workflows, achieving 90% customer satisfaction in testing
Increased efficiency for bankers managing client requests and approvals
Elevated the bank’s digital offering in line with both client expectations and regulatory compliance
Get a Tailored Deck or Walkthrough: Please feel free to contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.