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    <lastmod>2025-07-21</lastmod>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2025-06-01</lastmod>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/7fed4625-9fa3-4616-bee4-2b5b5e4e3ce7/defining+strategy.png</image:loc>
      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Example screens from presentations defining the design strategy with stakeholders</image:caption>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/17d778bd-44cc-4afc-993a-a1cc86e20458/23.12.3+Future+Com-modified+for+website.001.jpeg</image:loc>
      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
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    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Screens from the prototype showing initial interaction with the animated avatar, the user intent menu and the beginning of the GenAI conversation</image:caption>
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    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Examples of interaction documentation to align with product, development, and other stakeholders</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/23130f72-12b5-48b3-b4c6-df691030d7ff/23.12.3+Future+Com-modified+for+website.002.jpeg</image:loc>
      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>I defined an initial experience strategy based on the information user experience pain points provided by the business.</image:caption>
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    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Prototype screens of GenAI interactions and video content with the animated avatar</image:caption>
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    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Prototyping screen examples from an interaction flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/7374dcef-c552-4cbe-a91c-aa00ea8c2d5b/23.12.3+Future+Com-modified+for+website.003.jpeg</image:loc>
      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>For presenting, I created a simple user journey story about a Cisco partner and their customer using the new commerce designs with detailed sub-steps calling out the design benefits at each step in their interaction.</image:caption>
    </image:image>
    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Prototype screens</image:caption>
    </image:image>
    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Detail of one of the interactions on the main dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/99e9c253-c3db-42b7-89dd-71bedf3692e3/23.12.3+Future+Com-modified+for+website.004.jpeg</image:loc>
      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Some of the many wireframes showing the experience at each step in the journey</image:caption>
    </image:image>
    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Screenshot of one of the sections of the atomic design system in Figma</image:caption>
    </image:image>
    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Wireframe detail view with annotations calling out design advancements</image:caption>
    </image:image>
    <image:image>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Homepage Hi fidelity designs and prototypes</image:caption>
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      <image:title>25.05.29 Fortang Med B2B2C</image:title>
      <image:caption>Secondary page designs and prototypes</image:caption>
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  <url>
    <loc>https://www.bryanjayne.com/portfolio2</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/bb484e63-5777-44aa-a00c-11a09a53c1cc/25.09.16+-+Columbia+Bank+Hero_v2.png</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aa53c8dd-f78e-44e3-9578-04cb40814185/25.09.16+-+Cisco+GenAI+Chatbot+Website+Hero_v2.png</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
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      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/7d65e8d6-c962-4b20-9dc3-ae1b1e4422ba/Ask+AI+Hero.png</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/a18ae89e-289a-48b1-8c49-d42bb965144c/25.09.16+-+Cisco+Future+Commerce+Hero2.png</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/c71f15e2-d5c1-468b-b3df-d2684e270bf2/Daily+Habits+Hero+Standard+Width2.jpg</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0f368152-f9ca-443e-82d3-c7a47454a722/2.png</image:loc>
      <image:title>25.09.02 - Public Facing Portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/portfolio2-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f8f59af1-6a74-490e-8097-27342fa0b6af/image-asset+%287%29.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1c871e24-b2e7-46f7-820a-34d56067163c/AroHa_02.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/26bd8da7-ac38-496e-83f6-211228f17663/20140301_Trade-151_0124-copy.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e8396263-41df-433a-8240-63023e19b710/image-asset+%282%29.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/461b8344-4495-4c5e-9557-0276b650e4dc/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/c9f2b35d-d447-4973-adc2-cfc94028fd32/1.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/c71f15e2-d5c1-468b-b3df-d2684e270bf2/Daily+Habits+Hero+Standard+Width2.jpg</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/7d65e8d6-c962-4b20-9dc3-ae1b1e4422ba/Ask+AI+Hero.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aa53c8dd-f78e-44e3-9578-04cb40814185/25.09.16+-+Cisco+GenAI+Chatbot+Website+Hero_v2.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/03824023-893e-48fc-a3a2-9bb38c7a139f/26.09.18+Kroger+Hero.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/a18ae89e-289a-48b1-8c49-d42bb965144c/25.09.16+-+Cisco+Future+Commerce+Hero2.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/bb484e63-5777-44aa-a00c-11a09a53c1cc/25.09.16+-+Columbia+Bank+Hero_v2.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0f368152-f9ca-443e-82d3-c7a47454a722/2.png</image:loc>
      <image:title>Test for Embedded Portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/461b8344-4495-4c5e-9557-0276b650e4dc/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/e3a8b375-17d1-408e-b24a-08ad94a2021c/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/139473b9-8e98-4197-99ca-0c281aea24c4/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/1aa552df-a856-4e12-8302-29ddede1653f/Cisco_homepage_long-hifi.png</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>REBUILD FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/new-page-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/461b8344-4495-4c5e-9557-0276b650e4dc/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/e3a8b375-17d1-408e-b24a-08ad94a2021c/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/139473b9-8e98-4197-99ca-0c281aea24c4/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/1aa552df-a856-4e12-8302-29ddede1653f/Cisco_homepage_long-hifi.png</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>TO PULL FROM - FEATURED STUDY</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/featured-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/139473b9-8e98-4197-99ca-0c281aea24c4/25.09.16+-+Cisco+Future+Commerce+Hero+4.jpg</image:loc>
      <image:title>Featured Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/1aa552df-a856-4e12-8302-29ddede1653f/Cisco_homepage_long-hifi.png</image:loc>
      <image:title>Featured Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>Featured Study</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/63b1c29d-e247-41d7-b68f-582e8741cb7c/2500x1500.jpg</image:loc>
      <image:title>TEST FOR ROTATING HEADER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/visual-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/f5a70e7c-a7e7-4dc5-ad01-b5001c7c4dd9/Print+Projects-hawaii-community-foundation.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Community Foundation Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/95c576f4-8f48-4bb8-862a-94aaa4ddc387/Print+Projects-truist.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Website for a Womens Skincare Brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8e174ad1-9e58-4046-b28a-f2b3f03342ed/Print+Projects-good-project.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Community Fundraiser for Umpqua Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/6aa3660d-84d6-45ea-bc9c-0b8f92ccfe72/Print+Projects-collections.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Website offering a new banking model for customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ea29bf16-3624-4384-b2f9-77b2b198aa00/Print+Projects-playbook.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>A digital experience playbook and report for Umpqua Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d2b3d3a9-fae9-42b1-b1ce-ad754c335f36/Print+Projects-annual-reports.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Annual reports for various clients</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/26e86e8a-659b-43b2-92d5-22d99f201f5c/smashpac.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Health product marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/5e95e588-b57b-4bd4-9bf9-ba6d942a626e/brand.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Branding, packaging, and non profit support</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/bf4e295a-c106-4aab-a025-f230ab4ea8df/Print+Projects-slu.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Design for digital signage for bank locations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/a01357eb-354f-46a0-b196-56b1c4ae570d/Print+Projects-dhc.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Catalog for a skincare company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/fe1b3ee5-6345-473c-8c4a-755a85bcc9e4/Print+Projects-id-sys.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Brand identity systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0a091947-6ed9-4adc-af00-74b424674613/Print+Projects-banners.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Digital advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/afe9d4d5-1562-43ab-8b02-e302fd5bce9b/Print+Projects-hilton.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Print advertising for Hilton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/03a712d3-c951-44f1-b970-3a07ae2f713d/Print+Projects-logos.jpg</image:loc>
      <image:title>Visual Design</image:title>
      <image:caption>Logos and brand style guidelines</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/automotive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/7e9e227a-38de-4b28-84d8-3c58f8b5b249/KenworthSite_onComputer.jpg</image:loc>
      <image:title>Automotive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/756167e7-88b7-4986-86fc-f5f41ddb5a80/home3.jpg</image:loc>
      <image:title>Automotive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d004c226-adac-4ade-9672-534963410d8d/home10.jpg</image:loc>
      <image:title>Automotive</image:title>
    </image:image>
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      <image:title>Automotive</image:title>
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      <image:title>Automotive</image:title>
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    <lastmod>2026-01-07</lastmod>
    <image:image>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/22276799-1597-43c6-ac2d-1c54694a9e15/23.12.3+Future+Com.001.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>I started by establishing relationships with business partners and stakeholders to identify business needs and goals and the opportunities for the work.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/0dce960a-efbc-413d-b270-aebeb4db6bc3/23.12.3+Future+Com.008.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>I created a roadmap and planned user research to understand how customers currently interact with Cisco and what could make those interactions more effective and profitable. This discovery work tested key business assumptions and revealed insights that led to design solutions focused on increasing value and profitability for Cisco’s customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/d65d4d67-e387-41df-acb6-778f3325bdaf/23.12.3+Future+Com.009.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>To inform the research, I called out key pieces of information that were important to learn from the testing and user interviews. I provided direction for key information needed with my team researcher and also participated and asked questions in the sessions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/8315bbf1-9d0d-44db-993e-88e7f893821b/23.12.3+Future+Com.002.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>Using key insights from the business and Cisco partners, I identified pain points and experience strategy goals to guide the work. I also shared these findings with stakeholders to build alignment and maintain momentum.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/ae6344ce-5216-4b22-b755-4c80614613db/23.12.3+Future+Com.003.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>Cisco has many types of commerce users with distinct goals and pain points. To get started, I partnered with the Cisco business team to identify the most strategic user type to focus on—based on multiple factors—to guide initial research, design strategy, and early designs. This helped us move quickly, maintain momentum, and deliver early wins to build on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/31644d07-51b5-436a-976e-ec78dd4603da/23.12.3+Future+Com.005.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>Securing buy-in from Cisco leadership and cross-functional stakeholders was essential. To support this, I defined a simple use case and user journey with a core set of interactions that could scale over time. This approach also made it easier to gather key insights and identify innovation opportunities through iterative review rounds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/aabb33b2-3d86-4def-9676-6e6252687b11/23.12.3+Future+Com.006.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>The commerce experience was complex—not just in the tasks Cisco partners needed to complete, but also due to the multiple layers of partnerships involved, including partner clients and both internal and external vendors. To ensure both efficiency and scalability, I developed a strategy and design framework that supported multiple workstreams, each addressing different user needs. I also expanded the user journey into detailed sub-steps, clearly outlining the design benefits for both Cisco and its users at each stage of the interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/92f582fa-c32d-45f6-9dee-305f79c39f76/23.12.3+Future+Com.007.jpeg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: CISCO</image:title>
      <image:caption>The detailed wireframes were mapped to key milestones in the user journey, with annotations highlighting design improvements and explaining how they enhanced efficiency and profitability for both Cisco partners and the business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bryanjayne.com/portfolio/daily-habits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - CASE STUDY: WEBMD</image:title>
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  </url>
  <url>
    <loc>https://www.bryanjayne.com/portfolio/work-impact-overview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/cac92a29-df16-49aa-bf3e-98c247947a6c/Ask+AI+Hero.jpg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - WORK &amp; IMPACT OVERVIEW</image:title>
      <image:caption>Designed a GenAI-powered retail experience that guided customers through discovery and purchasing conversations. The redesign increased engagement and helped secure multi-million-dollar partnerships with Google, Walmart, and HP.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/bf4f8695-724c-4a93-879d-42e906adde3c/Design+Showcase+for+Portfolio.007.jpeg</image:loc>
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      <image:caption>Example screens from the scalable design system</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/610b77525672d5625353b195/fe7997eb-324b-4562-8435-4b29d5b5a527/25.09.16+-+Columbia+Bank+Hero_v2.jpg</image:loc>
      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - WORK &amp; IMPACT OVERVIEW</image:title>
      <image:caption>Redesigned Columbia Bank’s internal enterprise tools, consolidating five legacy systems into one streamlined platform that improved efficiency and associate satisfaction above 90%.</image:caption>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - WORK &amp; IMPACT OVERVIEW</image:title>
      <image:caption>Redesigned a mobile and SaaS platform that increased engagement by 136% and retention by 74%, helping users build sustainable habits to prevent or manage health conditions.</image:caption>
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      <image:caption>Mapped and redesigned Kroger Health new patient enrollment and tied clinician workflows, revealing key experience gaps and creating omni-channel solutions fast-tracked by leadership for implementation.</image:caption>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - WORK &amp; IMPACT OVERVIEW</image:title>
      <image:caption>Dashboards that simplify multi-customer data for Cisco partners—surfacing account health, risks, and opportunities, with intuitive drill-downs for deeper analysis.</image:caption>
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      <image:title>Bryan Jayne – Product &amp; UX Design / Research / Strategy / Leadership - WORK &amp; IMPACT OVERVIEW</image:title>
      <image:caption>A guide created to launch a holistic approach to aligning and creating memorable digital experiences connected to the larger brand promise of Columbia Bank (Formerly Umpqua Bank)</image:caption>
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