AI BRAND AMBASSADOR

AI-Powered conversational AI platform for mobile, in-store kiosk, and omni-channel customer journeys.

Overview:

Mobile Insight, a retail startup, wanted to create a GenAI-powered brand ambassador that could engage customers across mobile and in-store kiosks. I led the redesign of this omni-channel experience, addressing early engagement drop-offs and unifying the avatar-to-chat journey. My work focused on building trust, clarity, and engagement in AI-powered retail interactions—ultimately helping the product mature from startup experimentation to enterprise-ready scale.

Role as Principal Product Designer:

• Led end-to-end product design and UX strategy, spanning research, design systems, and AI onboarding flows.

• Facilitated stakeholder and team workshops, prototyped cross-device experiences, and ran iterative feedback loops.

• Partnered with engineering on feasibility, solution options and execution.

Impact:

• Identified and resolved engagement gaps by redesigning onboarding and avatar-to-chat journeys.

• Defined scalable AI-powered interaction patterns grounded in retail customer mindsets.

• Built a design system enabling transition from startup to enterprise scale.

• Designs credited by leadership as being highly influential in securing multi-million-dollar partnerships with Google, HP, Costco, Walmart, Best Buy, Staples, and AutoZone.

Learn More:
Please contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.