AI BRAND AMBASSADOR

AI-Powered conversational AI platform for mobile, in-store kiosk, and omni-channel customer journeys.

Overview:

Mobile Insight, a retail startup, set out to create a GenAI-powered brand ambassador that could engage customers across mobile and in-store kiosks. I led the redesign of the omni-channel AI journey, reducing early drop-offs by connecting visually engaging avatar interactions with a trustworthy conversational GenAI assistant. By designing for trust, transparency, and instant comprehension of value, I established a framework that unified human-like presence with conversational depth. This was pivotal in evolving the product from startup experimentation into an enterprise-ready AI retail platform.

Role: Principal Product Designer

• Led end-to-end product design and UX strategy, spanning research, design systems, and AI onboarding flows.

• Facilitated stakeholder and team workshops, prototyped cross-device experiences, and ran iterative feedback loops.

• Partnered with engineering on feasibility, solution options and execution.

Impact:

• Identified and resolved engagement gaps by redesigning onboarding and avatar-to-chat journeys.

• Defined scalable AI-powered interaction patterns grounded in retail customer mindsets.

• Built a design system enabling transition from startup to enterprise scale.

• Designs credited by leadership as being highly influential in securing multi-million-dollar partnerships with Google, HP, Costco, Walmart, Best Buy, Staples, and AutoZone.

Learn More:
Please contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.