WEBMD DAILY HABITS

End-to-End Product Design & UX Strategy for a Mobile App and SaaS Platform

Overview:

WebMD wanted to launch Daily Habits, a wellness platform to help employers and health plans improve the health of their employees and members. I led the end-to-end design, driving research, UX strategy, and design execution under tight timelines, technical constraints, and ambiguity. Partnering closely with product, engineering, and stakeholders, I used real user feedback and lean testing to redesign onboarding and the core experience—work that delivered major gains in engagement, usability, and enterprise adoption.

Role as Lead Product Designer:

• Led end-to-end UX strategy, design, research, prototyping and testing.

• Partnered with product and engineering to drive planning, feasibility, co-ideation, execution and QA.

• Communicated and aligned design strategy with leadership and stakeholders.

• Partnered with the design team to build a design system shared across an ecosystem of products and align on common product strategies and advanced UX best practices.

• Mentored an associate designer to assist with the testing and design work.

Impact:

• 136% increase in year-over-year engagement

• 75% increase in key 2-month user milestone completions

• 33% improvement in task clarity and usability

• 71% of surveyed users said they’d recommend the app

• Led to 5+ new multi-million-dollar B2B client contracts

Learn More:
Please contact me for a custom deck or 15-minute walkthrough highlighting the aspects of this work most relevant to your opportunities and priorities.